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Maserati centennial gets underway

Thursday September 18, 2014 saw the start of the Maserati Centennial International Gathering, a key event in the celebrations to mark the 100th anniversary of the founding of the legendary Italian motorsport and car maker.

The first day of the official programme, involving over 200 Maseratis and over 500 Maserati collectors and clients from 30 countries across the world, was dedicated to the city of Modena. Vintage and modern Maseratis began making their way into Modena in the early hours, lining up in Piazza Grande in the shadow of the Ghirlandina, the white stone bell tower that is the symbol of the Emilian city.

Piazza Grande was also the venue for the meeting between Maserati CEO Harald Wester and the Mayor of Modena, Gian Carlo Muzzarelli, who officially welcomed the participants to the city.

Also participating at the event are around ninety journalists from the main international markets in which Maserati is present - from the US (biggest market in terms of unit sales) to China (second biggest market with the highest growth rate), the UK, Germany and Italy (the contenders for biggest European market), Australia, New Zealand and Japan.

During the morning the international press visited the building, at no. 1 Via de’ Pepoli in Bologna, where Maserati opened for business for the first time on 1 December 1914. After this, they met with the direct descendants of the founders of Maserati: Carlo and Alfieri Maserati, the sons of Ettore and Ernesto Maserati respectively, who in December 1914 set out on an adventure with their brother Alfieri which is still going strong a hundred years later and which we are celebrating today.

"Of the many automobile producers born in Italy in the last century, only a few have reached such a milestone and this fills me with joy", declared Alfieri Maserati. "The name we bear symbolises brilliance, innovation and the desire to create the unique and novel features we find in today's cars".

“One hundred years have passed since the founding of the 'Società Anonima Officine Alfieri Maserati'", recalled his cousin Carlo, "and I would like to express all my gratitude to those who have made Maserati's accomplishments possible and have brought it to new horizons. The longevity of this success is also due to the harmonious relationships within the family and to the extraordinary technical skills that, for example, allowed us to construct a racing car in just six months".

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