Mustang Mania hits Australia

More than 2,000 Ford customers have now placed deposits for the highly anticipated Mustang Fastback and Convertible, which are being ordered in both the muscle car’s legendary V8 performance version and the first-ever EcoBoost engine that will provide the power of a bigger engine in a smaller, more efficient package.

Not surprisingly, auto enthusiasts are lining up to be the first in line as the overwhelming choice has been for the Mustang GT automatic Fastback 5.0-litre V8 engine model, which currently makes up to 42 per cent of total orders.

“We are so excited to launch Mustang in Australia and see how people respond to its iconic, magical looks and performance,” said Graeme Whickman, President and CEO, Ford of Australia. “Just like in America, we are seeing great early demand for the V8 GT models. But, we think the EcoBoost model will be a bigger seller longer term and help sustain sales longer than most performance cars as people see its great combination of performance and fuel economy.”

Interest has been high for the car for months so Ford launched a first-of-its-kind early dealer ordering system as the company recently confirmed pricing, specifications and colour options.  Indeed, orders started to flood into dealerships across the country with paid deposits well before the car launches later this year.

Several Mustang enthusiasts, including members of the various State-based Mustang clubs, have also ordered more than one variant of the famous car. One customer has six orders to his name while a sportscar rental company has placed an order for 20, the biggest single order so far.

“The buyer response for the 2015 Ford Mustang has been extraordinary,” said David Blackwood, Dealer Principal of the Bayford Group in Victoria.

“As soon as Ford announced Mustang was coming to Australia (in December 2013) our phones started ringing. A few customers even made deposits before pricing and specifications were confirmed. I’ve never seen anything quite like it. And, it’s opened doors for us to have conversations with potential owners about the broader Ford range, like our first-class SUV line-up, as well.”

Australian customers overwhelmingly have favoured Race Red as the most popular colour choice, followed up Absolute Black and Magnetic.

Ford also confirmed the Performance Pack will come standard for all Mustang models. This package includes “K Brace” under the bonnet to secure the suspension strut towers to the bulkhead; unique chassis tuning; upsized rear sway bar on the Fastback and heavy duty front springs.

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